3 May 2012 - Munich High End
We needed more than 3kg of caffe in 3 evenings. We drove more than 3000km, we had more than 30 guests at our company during the show days. Our official catering and host service, the Gasthof zum Adler of the Zott family, was nearly fully booked by us for the entire exposition time. The support has been great. But this is only side program, like side program was the chance that our guest had in enjoying typical bavarian food and good music.
The idea to participate has borne by chance during one of my visit to STS-Digital to evaluate the quality of the Groove into Bits CD and discuss some more points about marketing. And this is the question we had: how can we promote the brands in the most effective ways. Then we crosschecked our resources and decided to go again an unconventional way: we have the Blumenhofer Acoustics CD, why not to sell it at the show?
Some dazzling some phone call after we had the space at the fair and the equipment for displaying and playing the CDs.
The electronic of Pro-Ject has been supplied by ATR, the cabling and the power supply harmonizer by Cammino-HP. We used the stand as static display and as point of contact for the people interested in our products. And the interest was big. Nearly every person took a picture of our Gran Gioia: a great eye catcher!
During the show we had several visit of old friends and new potential distributors.
The visit of Van den Hul himself, the owner of the famous Van den Hul brand, brought some emotion to Mr. Trevisanello, the owner of Cammino. Mr. Van den Hul appreciated the look of our Gran Gioia.
Mr. Heinz Lichtenegger, director of Project, has been pleased by the quality of our CDs and recordings.
As usual we made lot of pictures, you can see them here:
The idea to participate has borne by chance during one of my visit to STS-Digital to evaluate the quality of the Groove into Bits CD and discuss some more points about marketing. And this is the question we had: how can we promote the brands in the most effective ways. Then we crosschecked our resources and decided to go again an unconventional way: we have the Blumenhofer Acoustics CD, why not to sell it at the show?
Some dazzling some phone call after we had the space at the fair and the equipment for displaying and playing the CDs.
The electronic of Pro-Ject has been supplied by ATR, the cabling and the power supply harmonizer by Cammino-HP. We used the stand as static display and as point of contact for the people interested in our products. And the interest was big. Nearly every person took a picture of our Gran Gioia: a great eye catcher!
During the show we had several visit of old friends and new potential distributors.
The visit of Van den Hul himself, the owner of the famous Van den Hul brand, brought some emotion to Mr. Trevisanello, the owner of Cammino. Mr. Van den Hul appreciated the look of our Gran Gioia.
Mr. Heinz Lichtenegger, director of Project, has been pleased by the quality of our CDs and recordings.
As usual we made lot of pictures, you can see them here: